Akademische Ausbildung
seit 06/2021	Doctoral Candidate and Research Assistant at the Chair of Marketing Management, University of Muenster
10/2018 - 04/2021	Studies in Business Administration (M.Sc.), Major Marketing and Minor Information Systems, University of Muenster
04/2015 - 03/2018	Studies in Management & Economics (B.Sc.), University of Bochum
08/2016 - 12/2016	Semester abroad at the Norwegian School of Economics (NHH), Norway
Berufliche Stationen
09/2020 - 05/2021	Student Assistant \| Marketing Analytics, Junior Proffessorship for Marketing Analytics, Muenster
11/2019 - 11/2020	Working Student \| Market Intelligence, Innogy SE, Dortmund
08/2019 - 10/2019	Intern \| Marketing Intelligence, About You, Hamburg
03/2018 - 07/2019	Intern & Working Student \| Business Development and Productmanagement, Handelsblatt GmbH, Duesseldorf
06/2017 - 03/2018	Student Assistant \| Marketing & Communication, Sales & Marketing Department, University of Bochum

Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing
Promovend*in: ??? | Betreuer*innen: Krafft, Manfred | Gutachter*innen: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian
Zeitraum: 01.06.2021 - 20.05.2025
Promotionsverfahren erfolgt(e) an: Promotionsverfahren an der Universität Münster