Enhancing Solution Effectiveness: The Role of Customer Adaptiveness
Kramer, Victoria; Krafft, Manfred; Bharadwaj, Sundar; Worm, Stefan
Abstract in edited proceedings (conference) | Peer reviewedDetails about the publication
Publisher: Jochims, Bruna; Allen, Juliann
Book title: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Page range: 285-286
Publishing company: Springer
Place of publication: Cham
Title of series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Status: Published
Release year: 2022
Language in which the publication is written: English
Conference: Academy of Marketing Science Annual Conference, Monterey, CA, United States
Keywords: Solution Selling; Sales Management
Authors from the University of Münster
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |