Steering the Sales Force for New Product Selling: Why Is It Different, and How Can Firms Motivate Different Sales Reps

Homburg, C.; Hohenberg, S.; Hahn, A.

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of Product Innovation Management

Volume: 36

Issue: 3

Page range: 282-304

Status: Published

Release year: 2019

Keywords: sales; product; different

Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)