The Future of Solution Selling (Special Session)
Kramer Victoria, Krafft Manfred
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Publisher: Humphreys, Ashlee; Packard, Grant; Gielens, Katrijn
Book title: 2022 AMA Winter Academic Conference Proceedings
Page range: 70-80
Publishing company: American Marketing Association
Place of publication: online
Status: Published
Release year: 2022
Language in which the publication is written: English
Conference: 2022 AMA Winter Academic Conference, Las Vegas, NV, USA, United States
Keywords: Solution Selling; B2B Marketing; Sales Management
Authors from the University of Münster
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |