The Distribution of Influence in Purchase Decisions by Male Homosexual Couples
Schneider Helmut, Schönenberg Ines, Ferié Frederik
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Consumer Behaviour (J Consumer Behav)
Volume: 12
Issue: 5
Page range: 345-357
Status: Published
Release year: 2013
Language in which the publication is written: English
DOI: 10.1002/cb.1432
Authors from the University of Münster
| Ferié, Frederik | Professur für Marketing (Prof. Krafft) |