Rezeption von Content Marketing - im Spannungsfeld von erwünschten und unerwünschten Medienwirkungen.

Niebergall Julia, Röttger Ulrike

Research article (book contribution)

Details about the publication

Editors: Wesselmann, Matthias

Book title: Praxishandbuch Content Marketing

Page range: 1-9

Publisher: VS Verlag für Sozialwissenschaften

Place of publication: Wiesbaden

Status: online first

Release year: 2019

Language in which the publication is written: German

Niebergall, Julia	Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)
Röttger, Ulrike	Professur für Public Relations (Prof. Röttger)

Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period

Funded by: DFG - Research Training Group

Type of project: Main DFG-project hosted at University of Münster