Rezeption von Content Marketing - im Spannungsfeld von erwünschten und unerwünschten Medienwirkungen.
Niebergall Julia, Röttger Ulrike
Research article (book contribution)Details about the publication
Publisher: Wesselmann, Matthias
Book title: Praxishandbuch Content Marketing
Page range: 1-9
Publishing company: VS Verlag für Sozialwissenschaften
Place of publication: Wiesbaden
Status: online first
Release year: 2019
Language in which the publication is written: German
Authors from the University of Münster
| Niebergall, Julia | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |