Rezeption von Content Marketing - im Spannungsfeld von erwünschten und unerwünschten Medienwirkungen.

Niebergall Julia, Röttger Ulrike

Research article (book contribution) | Peer reviewed

Details about the publication

PublisherWesselmann, Matthias
Book titlePraxishandbuch Content Marketing
Page range1-9
Publishing companyVS Verlag für Sozialwissenschaften
Place of publicationWiesbaden
Statusonline first
Release year2019
Language in which the publication is writtenGerman

Authors from the University of Münster

Niebergall, Julia
Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)
Röttger, Ulrike
Professur für Public Relations (Prof. Röttger)