Julia Niebergall, M.A.
Current affiliations
- Professur für Public Relations (Prof. Röttger)
Curriculum Vitae (CV)
- Trust Research
- Strategic Communication
- Media Usage
- Media Effects
Academic Education | |
| 2010 - 2014 | Master's degree in Communication Studies, WWU Münster |
| 2012 | Semester abroad at the University Vytautas-Magnus in Kaunas, Lithuania |
| 2005 - 2009 | Bachelor's degree in Applied Media and Communication Studies, TU Ilmenau |
Work Experience | |
| since 11/2018 | Research Analyst | Markt- & Mediaforschung | [m]science - a GroupM company (Düsseldorf) |
| 2015 - 2018 | Doktorandin | DFG-Graduiertenkolleg „Vertrauen und Kommunikation in einer digitalisierten Welt“ / Wissenschaftliche Mitarbeiterin | Institut für Kommunikationswissenschaft (IfK) |
| 2014 - 2015 | Communication Consultant | Carat Deutschland (Hamburg) |
| 2013 - 2014 | Traineeship Communication Consulting | Carat Deutschland (Hamburg) |
| 2010 - 2013 | Internship / Student Assistant | Client Service & SCC | Millward Brown Germany (Hamburg) |
| 2009 | Student Assistant | Sales Service/ Ad Management | Bauer Media Group (Hamburg) |
| 2007 - 2008 | Internship | Research International Deutschland (Hamburg) (now: TNS Infratest) |
Publications
Niebergall Julia, Röttger Ulrike (2019) In: Wesselmann, Matthias (eds.), Praxishandbuch Content Marketing, 1-9. Wiesbaden: VS Verlag für Sozialwissenschaften. Research article (book contribution) | online first | |
Niebergall Julia, Röttger Ulrike (2017) In: Hoffjann Olaf, Seidenglanz René (eds.), Allmächtige PR, ohnmächtige PR. Die doppelte Vertrauenskiste der PR., 303-326. Wiesbaden: VS Verlag für Sozialwissenschaften. Research article (book contribution) | Published |
Projects
Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period Funded by: DFG - Research Training Group Type of project: Main DFG-project hosted at University of Münster |
Talks
| Content Marketing als aktuelles Phänomen der Entgrenzung in der strategischen Kommunikation - eine kommunikationswissenschaftliche Verortung. Niebergall, Julia; Röttger, Ulrike; Wiencierz, Christian (24/11/2017) DGPuK-Fachgruppentagung Werbekommunikation und PR & Organisationskommunikation 2017. Das Verhältnis von Public…, Wien, Austria Type of talk: scientific talk | |
| Trust in PR Experts: Journalists’ Perceptions and Potential Measures to Strengthen It. Niebergall, Julia; Röttger, Ulrike (14/10/2017) EUPRERA 19th Annual Congress 2017. Public Relations and the Power of Creativity Strategic opportunities, innovation and…, University of the Arts London Type of talk: scientific talk | |
| Content Marketing and its Effects on Trustworthiness of Sender and Message Credibility: An Explanatory Study. Niebergall, Julia (25/05/2017) ICA Public Relations Division PhD Student Workshop, San Diego Type of talk: scientific talk | |
| Zielgruppenspezifische Mediaplanung im Rahmen eines Social CRMs. Wiencierz, Christian; Niebergall, Julia (17/11/2016) 3. Tagung 2016 der DGPuK-Fachgruppe Werbekommunikation. Mediaplanung und Zielgruppenforschung: Ansätze, Modelle,…, Westfälische Wilhelms-Universität Münster Type of talk: scientific talk |