Content Marketing and its Effects on Trustworthiness of Sender and Message Credibility: An Explanatory Study.
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Niebergall, Julia
Date of talk: 25/05/2017
Talk language: English
Information about the event
Name of the event: ICA Public Relations Division PhD Student Workshop
Event location: San Diego
Abstract
Speakers from the University of Münster
| Niebergall, Julia | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) Professur für Public Relations (Prof. Röttger) |