Gestaltungsprinzipien für mobile, kontextbezogene Dienste zur Ko-Kreation digitaler Einkaufserlebnisse im Einzelhandel
Betzing Jan Hendrik, Beverungen Daniel, Becker Jörg
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Robra-Bissantz S, Lattemann C
Book title: Digital Customer Experience
Page range: 123-138
Publishing company: Springer Vieweg
Place of publication: Wiesbaden
Title of series: Edition HMD
Status: Published
Release year: 2019
Language in which the publication is written: German
ISBN: 978-3-658-22541-4
Link to the full text: https://link.springer.com/chapter/10.1007/978-3-658-22542-1_9
Authors from the University of Münster
| Becker, Jörg | Chair of Information Systems and Information Management (IS) |
| Betzing, Jan | Chair of Information Systems and Information Management (IS) |
| Beverungen, Daniel | Chair of Information Systems and Information Management (IS) |