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Conceptual Modeling Meets Customer Journey Mapping: Structuring a Tool for Service Innovation

Heuchert Markus

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Status: Published
Release year: 2019
Language in which the publication is written: English
Conference: 21st IEEE Conference on Business Informatics (CBI), Moskau, Russland, undefined
DOI: 10.1109/CBI.2019.00068

Authors from the University of Münster

Heuchert, Markus
Chair of Information Systems and Information Management (IS)