Social media's impact on the consumer mindset: When to use which sentiment extraction tool?
Kübler Raoul, Colicev Anatoli, Pauwels Koen
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Interactive Marketing
Volume: 50
Page range: 136-155
Status: Published
Release year: 2020
Language in which the publication is written: English
Authors from the University of Münster
| Kübler, Raoul Volker | Junior professorship for marketing (jpm) |