High Flyers: An MOA Analysis of Top‐Performing Direct‐Selling Distributors
Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Editors: ISMS
Book title: Proceedings of 40th ISMS Marketing Science Conference
Page range: 1-2
Publisher: Selbstverlag / Eigenverlag
Published by: INFORMS Society of Marketing Science (ISMS)
Place of publication: Philadelphia
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 40th ISMS Marketing Science Conference, Philadelphia, PA, United States
Keywords: Direct Selling; Performance; Distributors; MOA
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |