Pre-Release Consumer Buzz
Houston Mark, Kupfer Ann-Kristin, Hennig-Thurau Thorsten, Spann Martin
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of the Academy of Marketing Science
Volume: 46 (2), 338-360
Status: Published
Release year: 2018
Language in which the publication is written: English
Authors from the University of Münster
| Hennig-Thurau, Thorsten |
Distinctions received for the publication
| Best Paper Award - Journal of the Academy of Marketing Science (JAMS) "Pre-Release Consumer Buzz" Awarded by: Sheth Foundation Award given to: Houston, Mark; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin Announced at: 01/01/2019 | Date of awarding: 01/01/2019 Type of distinction: Best publication award |