Limited Editions of fast-moving consumer goods - How the company’s choice of scarcity claims affects purchase intention
Arden, Christine M.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2016
Language in which the publication is written: English
Conference: 2016 AMA Winter Marketing Educator's Conference, Las Vegas, undefined
Authors from the University of Münster
| Feddersen-Arden, Christine | Professur für Marketing (Prof. Krafft) |