World Cup Edition or Summer Special? Why consumers buy Limited Edition Products
Arden, Christine M.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2014
Language in which the publication is written: English
Conference: Annual Conference of the Academy of Marketing Science, Denver, undefined
Authors from the University of Münster
| Feddersen-Arden, Christine | Professur für Marketing (Prof. Krafft) |