Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung
Böckermann Florian
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Krafft Manfred
Book title: Kundenmanagement & Electronic Commerce
Page range: 1-290
Publishing company: Gabler Verlag
Status: Published
Release year: 2013
Language in which the publication is written: German
Authors from the University of Münster
| Böckermann, Florian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |