Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern
Bosch Christian
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Krafft Manfred
Book title: Kundenmanagement & Electronic Commerce
Page range: 1-340
Publisher: Gabler Verlag
Status: Published
Release year: 2016
Language in which the publication is written: German
Authors from the University of Münster
| Bosch, Christian | Professur für Marketing (Prof. Krafft) |
| Krafft, Manfred | Chair of Marketing Management |