Die Fußball-WM 2010 in der Fernsehwerbung: Attraktive Abwechslung oder nervige Überfrachtung?
Gehrau V, Pruisken K, Kohler S
Research article (book contribution)Details about the publication
Editors: Schierl T, Schaaf D
Book title: Sport und Werbung
Page range: 13-29
Publisher: Herbert von Halem Verlag
Place of publication: Köln
Title of series: Sportkommunikation
Status: Published
Release year: 2011
Language in which the publication is written: German
ISBN: 978-3-86962-050-3
Keywords: Werbung; Fußball; Fernsehen
Authors from the University of Münster
| Gehrau, Volker | |
| Kohler, Sarah | |
| Pruisken, Kathrin Maria |
Projects the publication originates from
The FIFA world cup 2010 in TV commercials (FuF 2010) Duration: 01/04/2010 - 01/03/2011 Type of project: Own resources project |