University of Münster
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The FIFA world cup 2010 in TV commercials (FuF 2010)

Basic data for this project

Type of project: Own resources project
Duration at the University of Münster: 01/04/2010 - 01/03/2011

Description

Keywords: Fernsehwerbung; Fußball WM; Werbegestaltung

Project management at the University of Münster

Gehrau, Volker
Professorship of Communication Science (Prof. Gehrau)

Research associates from the University of Münster

Kohler, Sarah
Institute Communication Studies
Schulte, Johannes
Professorship of Communication Science (Prof. Gehrau)
Wiencierz, Christian
Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)

Publications of the University of Münster resulting from the project

Die Fußball-WM 2010 in der Fernsehwerbung: Attraktive Abwechslung oder nervige Überfrachtung?
Gehrau V, Pruisken K, Kohler S (2011)
In: Schierl T, Schaaf D (eds.), Sport und Werbung, 13-29. Köln: Herbert von Halem Verlag.
Research article (book contribution) | Published