Presenting Distributions: How to Mitigate the Misperceptions of Cost Components in Long-term Savings Plans
Klos A., Steiner M., Erner C.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2011
Language in which the publication is written: English
Conference: The Second World Non-Profit & Social Marketing Conference, Dublin, undefined
Authors from the University of Münster
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |