Adoption of Social Media for Internal Usage in a Global Enterprise
Stieglitz Stefan, Schallenmüller Siegfried, Meske Christian
Research article in edited proceedings (conference) | Peer reviewedAbstract
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
Details about the publication
Editors: IEEE Computer Society
Page range: 1483-1488
Status: Published
Release year: 2013 (25/03/2013)
Language in which the publication is written: English
Conference: IEEE 27th International Conference on Advanced Information Networking and Applications (AINA), Barcelona, Spain
Keywords: social media; adoption; global; life cycle; network effects
Authors from the University of Münster
| Meske, Christian | |
| Schallenmüller, Siegfried | |
| Stieglitz, Stefan |