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Adoption of Social Media for Internal Usage in a Global Enterprise

Stieglitz Stefan, Schallenmüller Siegfried, Meske Christian

Research article in edited proceedings (conference) | Peer reviewed

Abstract

The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.

Details about the publication

Publisher: IEEE Computer Society
Page range: 1483-1488
Status: Published
Release year: 2013 (25/03/2013)
Language in which the publication is written: English
Conference: IEEE 27th International Conference on Advanced Information Networking and Applications (AINA), Barcelona, Spain, undefined
Keywords: social media; adoption; global; life cycle; network effects

Authors from the University of Münster

Meske, Christian
Research Group Communication and Collaboration Management (KUK)
Schallenmüller, Siegfried
Interorganisational Systems Group (IOS) (IOS)
Stieglitz, Stefan
Research Group Communication and Collaboration Management (KUK)