Moderating Role of Consumer Confidence for Creating Customer Loyalty
Ou Y.-C., de Vries L., Wiesel T., Verhoef P.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2011
Language in which the publication is written: English
Conference: EMAC Conference 2011, Ljubljana, Slowenien, undefined
Authors from the University of Münster
| de Vries, Lisette | Professur für Wertbasiertes Marketing (Prof. Wiesel) |
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |