Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption
Wiertz, Caroline/ Hennig-Thurau, Thorsten/ Bohnenkamp, Björn/ Paul, Michael
Research article in edited proceedings (conference)Details about the publication
Publisher: Selbstverlag / Eigenverlag
Published by: University of Michigan, Ann Arbor
Place of publication: Michigan
Edition: INFORMS Marketing Science Conference
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, MI.
Authors from the University of Münster
| Paul, Michael | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |