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Theoriebildung im Marketing: Das Wiederkaufverhalten bei DienstleistungenOpen Access

Paul, Michael

Book (monograph) | Peer reviewed

Details about the publication

Publisher: Eul Verlag
Place of publication: Lohmar-Köln
Title of series: Marketing und Medien
Volume of series: 1
Status: Published
Release year: 2008
Language in which the publication is written: German
Link to the full text: http://www.amazon.de/Theoriebildung-Marketing-Das-Wiederkaufverhalten-Dienstleistungen/dp/389936743X/ref=sr_1_1?ie=UTF8&s=books&qid=1243672403&sr=8-1

Authors from the University of Münster

Paul, Michael
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing