Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption
Wiertz C, Hennig-Thurau T, Bohnenkamp B, Paul M
Abstract in digital collection (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: informs Marketing Science Conference
Authors from the University of Münster
| Bohnenkamp, Björn | Chair for Marketing & Media |
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |