High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling
Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Publisher: American Marketing Association
Book title: Proceedings of 2018 AMA Winter Marketing Educators' Conference
Page range: 1-2
Publishing company: Selbstverlag / Eigenverlag
Place of publication: Chicago
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 2018 AMA Winter Marketing Educators' Conference, New Orleans, LA, United States
Keywords: Direct Selling; Performance; Distributors; MOA
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |