Empirically Grounded Development of a Maturity Model for AI in B2B Sales
Voss, Marleen; Knickrehm, Charlotte
Research article in digital collection (conference) | Peer reviewedDetails about the publication
Name of the repository: AIS eLibrary
Status: Published
Release year: 2023
Conference: International Conference on Information Systems (ICIS), Hyderabad, India
Keywords: maturity model; B2B; sales; artificial intelligence; design science research
Authors from the University of Münster
| Voß, Marleen | Chair of Information Systems and Business Process Management (Prof. vom Brocke) (BPM) |