Developing a digital maturity model for the sales processes of industrial projects

Voss Marleen , Jaspert David , Ahlfeld Christian , Sucke Luke

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of Personal Selling and Sales Management

Volume: 44 / 1

Status: Published

Release year: 2024 (01/02/2024)

Keywords: Maturity Model; Sales; Process

Chair of Information Systems and Business Process Management (Prof. vom Brocke) (BPM)