Social Media Monitoring - Analysis of Online Social Networks for Business Related Issue Management (AsNIM)
Basic data for this project
Type of project: Participation in other joint projects
Duration at the University of Münster: 01/04/2011 - 31/12/2012
Description
A combination of methods and theories of Information Systems and Communication Sciencesto collect and analyse data from public social networks (esp. Twitter). There is a special focus on the anylsis of effects that play a role in the assumption, networking and distribution of business related topics within and outside these networks. By interviewing enterprises, we examine if and how they currently evaluate social networks and if so, which consequences they derive from it.
Keywords: Social Media Monitoring; issue management
Funding identifier: 53473425
Funder / funding scheme:
- German Academic Exchange Service (DAAD)
Project management at the University of Münster
| Stieglitz, Stefan | Research Group Communication and Collaboration Management (KUK) |
Applicants from the University of Münster
| Stieglitz, Stefan | Research Group Communication and Collaboration Management (KUK) |
Research associates from the University of Münster
| Brockmann, Tobias | Research Group Communication and Collaboration Management (KUK) |
| Potthoff, Tobias | Research Group Communication and Collaboration Management (KUK) |
Project partners outside the University of Münster
- Queensland University of Technology (QUT)Australia