FOR 1452: Marketing in the Context of Digital Social Media - TP 03: New Product Buzz: Measurement, Mode of Action, and Influence of Dynamic, Collective Anticipation in Digital Social Media
Basic data for this project
Type of project: Subproject in DFG-joint project hosted outside University of Münster
Duration at the University of Münster: 01/03/2018 - 28/02/2021 | 2nd Funding period
Description
Keywords: Buzz; social influence; anticipation; social media
DFG-Gepris-ID: https://gepris.dfg.de/gepris/projekt/258640924
Funding identifier: HE 3437/11-2 | DFG project number: 163849297
Funder / funding scheme:
- DFG - Research Unit (FOR)
Project management at the University of Münster
| Hennig-Thurau, Thorsten |
Applicants from the University of Münster
| Hennig-Thurau, Thorsten |
Project partners outside the University of Münster
- Hamburg University of Technology (TUHH)Germany
Coordinating organisations outside the University of Münster
- University of HamburgGermany
Projects of the previous funding period
Duration: 01/03/2015 - 28/02/2018 | 1st Funding period Funded by: DFG - Research Unit Type of project: Subproject in DFG-joint project hosted outside University of Münster |
Related main project
Duration: 01/03/2015 - 28/02/2021 Funded by: DFG - Research Unit Type of project: Main DFG-project hosted outside University of Münster |