FOR 1452: Marketing in the Context of Digital Social Media - TP 03: New Product Buzz: Measurement, Mode of Action, and Influence of Dynamic, Collective Anticipation in Digital Social Media
Basic data for this project
Type of project: Subproject in DFG-joint project hosted outside University of Münster
Duration at the University of Münster: 01/03/2018 - 28/02/2021 | 2nd Funding period
Description
Keywords: Buzz; social influence; anticipation; social media
Funding identifier: HE 3437/11-2
Funder / funding scheme:
- DFG - Research Unit (FOR)
Project management at the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |
Applicants from the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |
Project partners outside the University of Münster
- Hamburg University of Technology (TUHH)Germany
Coordinating organisations outside the University of Münster
- Universität HamburgGermany