Best Paper Award - Journal of the Academy of Marketing Science (JAMS) "Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers' Adoption of New Movies"
Basic data of the distinction
Type of award: Best publication award
Awarded by: Sheth Foundation
Award given to: Hennig-Thurau, Thorsten, Wiertz, Caroline, and Feldhaus, Fabian
Date of awarding: 01/01/2016
About the distinction
Best Paper Award For the article "Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers' Adoption of New Movies"
Comments & annotations: Co-authored with Caroline Wiertz and Fabian Feldhaus
Award winners from the University of Münster
| Hennig-Thurau, Thorsten |