Best Paper Award of the Branding and Brand Management Track at the AMA Winter Marketing Educators' Conference
Basic data of the distinction
Type of award: Best publication award
Awarded by: American Marketing Association
Award given to: Knapp, Ann-Kristin; Pähler vor der Holte, Nora; Hennig-Thurau, Thorsten
Date of awarding: 01/01/2016
Award winners from the University of Münster
| Hennig-Thurau, Thorsten |
Awarded Activities & Results
Awarded publications
Knapp Ann-Kristin, Pähler_vor_der_Holte Nora, Hennig-Thurau Thorsten (2016) In: American Marketing Association (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) | Peer reviewed | Published |