University of Münster
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Profile picture of Hanna Marie Pott

Hanna Marie Pott, M.Sc.

Current affiliations

  • Professur für Marketing und Medien (Prof. Hennig-Thurau)

Academic Education

since 02/2023PhD-Track at the Chair for Marketing & Media at the University of Münster
11/2020 - 01/2023Master of Science in Business Administration (Management & Marketing) at the University of Münster
10/2016 - 03/2020Bachelor of Science in Business Administration at the Heinrich-Heine University Düsseldorf

Work Experience

since 02/2023Research Assistant at the Chair of Marketing & Media at the University of Münster
06/2022 - 01/2023Student Research Assistant at the Chair of Marketing & Media at the University of Münster

Publications

Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025)
New York(kein Verlag angegeben).
Working paper