Academic Education
09/2022 - 09/2025	Assistant Professor, University of Cologne
05/2018 - 07/2022	Ph.D., dissertation title "Essays on Customer Engagement with New Technologies"
10/2015 - 10/2017	Master of Science, Psychology, University of Münster
10/2012 - 09/2015	Bachelor of Science, Psychology, University of Münster
Work Experience
since 10/2025	Junior Professor of Marketing Analytics, University of Münster
09/2022 - 09/2025	Assistant Professor, University of Cologne (Habilitation System)
05/2018 - 09/2022	Doctoral Researcher, University of Cologne (Faculty of Management, Economics and Social Sciences)
02/2020 - 03/2020	Visiting Researcher, University of New South Wales, Sydney
Functions and Memberships
since 09/2024	Member, ACR (Association for Consumer Research)
since 11/2023	Fellowship for Interdisciplinary Economics and Interdisciplinary Business Administration, Joachim Herz Stiftung
since 10/2023	Fellow, ISMS Early-Career Scholars Camp
since 05/2018	Member, EMAC (European Marketing Academy)
Appointments
10/2025	Offer to a Junior Professorship of Marketing Analytics-Professorship for Marketing Analytics (W1 with tenure track to W3) , University of Münster (accepted)

Publications

Driving Mobile App User Engagement through Gamification Paschmann, Jens; Bruno, Hernán; van Heerde, Harald; Völckner, Franziska; Klein, Kristina (2025) In: Journal of Marketing Research, 62(2), 249-273. doi:10.1177/00222437241275927 Research article (journal) \| Peer reviewed \| Published
Towards Human Digital Twins for Improving Customer Experience Muschkiet, Michel; Paschmann, Jens; Nissen, Annika (2022) In: International Conference on Information Systems (ICIS), 9-14 December 2022, Copenhagen, Denmark. AIS eLibrary:2221. Research article in digital collection (conference) \| Peer reviewed \| Published

Prizes

VHB Best Paper Award 2025 (1st prize) Awarded by: VHB Award given to: Paschmann, Jens; Bruno, Hernán; van Heerde, Harald; Völckner, Franziska; Klein, Kristina Announced at: 19/03/2026 \| Date of awarding: 19/03/2026 Type of distinction: Best publication award
Förderpreis 2023 in the category: Best Dissertation (1st prize) Awarded by: HORIZONT-Stiftung Award given to: Paschmann, Jens Announced at: 29/06/2023 \| Date of awarding: 29/06/2023 Type of distinction: Research award or other distinction
Nominated for: Nachwuchsforscher/in – BVM/VMÖ/SWISS INSIGHTS 2023 in the category: Dissertation Announced by: Berufsverband Deutscher Markt- und Sozialforscher (BVM); Verband der Marktforscher Österreichs (VMÖ); SWISS INSIGHTS – Swiss Data Insights Association Nominees: Clegg, Melanie; Paschmann, Jens; Klostermann, Jan Announced at: 17/08/2023 Type of distinction: Nomination for an award or distinction