University of Münster
CRIS@UM
DE | EN

Junior Professorship of Marketing (Prof. Paschmann)

Status: Organisation is active
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

Driving Mobile App User Engagement through Gamification
Paschmann, Jens; Bruno, Hernán; van Heerde, Harald; Völckner, Franziska; Klein, Kristina (2025)
In: Journal of Marketing Research, 62(2), 249-273. doi:10.1177/00222437241275927
Research article (journal) | Peer reviewed | Published
Towards Human Digital Twins for Improving Customer Experience
Muschkiet, Michel; Paschmann, Jens; Nissen, Annika (2022)
In: International Conference on Information Systems (ICIS), 9-14 December 2022, Copenhagen, Denmark. AIS eLibrary:2221.
Research article in digital collection (conference) | Peer reviewed | Published

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