Organisation:Chair of Marketing Management
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Show 1 to 10 of 11 results
Show 1 to 10 of 11 results
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27/05/2022) Academy of Marketing Science Conference, Monterey, California Type of talk: scientific Talk | |
| The Effect of Ethical Labels on Customer Product Perception Steppuhn, Vanessa (30/05/2019) 48th Annual EMAC Conference, Hamburg, Deutschland Type of talk: scientific Talk | |
| Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich, Kim (27/05/2019) Cotoral Colloquium EMAC 2019, Hamburg Type of talk: scientific Talk | |
| Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception Steppuhn, Vanessa (13/07/2018) 5th International Conference on Research on National Brand & Private Label Marketing, Barcelona, Spanien Type of talk: scientific Talk | |
| Measuring Customers' Willingness to Pay Accurately: Generalizations from a Meta-Analysis Schmidt, Jonas (05/06/2018) BI-JAMS Thought Leaders' Conference 2018, BI Norwegian Business School, Oslo, Norway Type of talk: scientific Talk | |
| Ethical Labeling –How Retailers Can Increase Their Brand And Store Image By Selling Ethical Labeled Private Label Products Steppuhn, Vanessa (25/05/2018) 46th Annual AMS Conference, New Orleans, USA Type of talk: scientific Talk | |
| The Roles of Extroversion, Opinion Leadership, and Contribution Margin in Customer Referral Programs Tillmanns, Sebastian (25/05/2017) European Marketing Conference (EMAC), Groningen, Niederlande Type of talk: scientific Talk | |
| Drivers of Private Label Purchase Behavior Across Product Categories and Private Label Tiers Tillmanns, Sebastian (25/05/2016) EMAC Conference, Norwegian Business School, Oslo, Norwegen Type of talk: scientific Talk | |
| Time Varying Drivers of Private Label Purchasing Tillmanns, Sebastian; Noormann, Philipp (17/10/2014) Tagung Handelsforschung, Universität Trier, Trier, Deutschland Type of talk: scientific Talk | |
| A Comparison of the Antecedents of Offline, Online, and Mobile Channel Usage Tillmanns, Sebastian (04/07/2014) EMAC Conference, Universitat de Valencia, Valencia, Spanien Type of talk: scientific Talk |