How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred (2017)
In: Psychology & Marketing, 34(2)
Type of Publication: Research article (journal)

Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.

Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K. (2015)
In: International Journal of Research in Marketing, 1
Type of Publication: Research article (journal)

Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education

Stieglitz Stefan, Eschmeier Annika, Steiner Michael (2013)
In: Lecture notes in computer science, 8029
Type of Publication: Research article (journal)

To invest, or not to invest, in brands? Brand relevance in B2B markets

Backhaus Klaus, Steiner Michael, Lügger Kai (2011)
In: Industrial Marketing Management, 40
Type of Publication: Research article (journal)

Joint Demand for Consumer Durables and Value-added Services – The Impact of Information Structure

Steiner M., Schulze-Bentrop C., Otter T. (2011)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

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How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred (2017) In: Psychology & Marketing, 34(2) Type of Publication: Research article (journal)
Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K. (2015) In: International Journal of Innovation Management, 19 Type of Publication: Research article (journal)
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K. (2015) In: International Journal of Research in Marketing, 1 Type of Publication: Research article (journal)
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment Steiner M, Götz O, Stieglitz S (2013) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education Stieglitz Stefan, Eschmeier Annika, Steiner Michael (2013) In: Lecture notes in computer science, 8029 Type of Publication: Research article (journal)
Identifying Unacceptable Attribute Levels in Preference Measurement: Assessing the Methodological Differences between and Relative Performance of Common Methods Steiner M., Helm R., Szelig A. (2012) In: Marketing ZFP, 34(2) Type of Publication: Research article (journal)
To invest, or not to invest, in brands? Brand relevance in B2B markets Backhaus Klaus, Steiner Michael, Lügger Kai (2011) In: Industrial Marketing Management, 40 Type of Publication: Research article (journal)
Presenting Distributions: How to Mitigate the Misperceptions of Cost Components in Long-term Savings Plans Klos A., Steiner M., Erner C. (2011) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Joint Demand for Consumer Durables and Value-added Services – The Impact of Information Structure Steiner M., Schulze-Bentrop C., Otter T. (2011) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets Backhaus K., Steiner M., Luegger, K. (2011) In: Industrial Marketing Management, 40(7) Type of Publication: Research article (journal)