Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance

Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K. (2015)

In: International Journal of Innovation Management, 19.

Research article (journal)

The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment

Steiner M, Götz O, Stieglitz S (2013)

In: (eds.), . (kein Verlag angegeben).

Research article in edited proceedings (conference)

Identifying Unacceptable Attribute Levels in Preference Measurement: Assessing the Methodological Differences between and Relative Performance of Common Methods

Steiner M., Helm R., Szelig A. (2012)

In: ((Bitte Journal prüfen)), 34(2).

Research article (journal)

Presenting Distributions: How to Mitigate the Misperceptions of Cost Components in Long-term Savings Plans

Klos A., Steiner M., Erner C. (2011)

In: (eds.), . (kein Verlag angegeben).

Research article in edited proceedings (conference)

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

Backhaus K., Steiner M., Luegger, K. (2011)

In: Industrial Marketing Management, 40(7).

Research article (journal)

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How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred (2017) In: ((Bitte Journal prüfen)), 34(2). Research article (journal)
Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K. (2015) In: International Journal of Innovation Management, 19. Research article (journal)
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K. (2015) In: International Journal of Research in Marketing, 1. Research article (journal)
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment Steiner M, Götz O, Stieglitz S (2013) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference)
Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education Stieglitz Stefan, Eschmeier Annika, Steiner Michael (2013) In: Lecture notes in computer science, 8029. Research article (journal)
Identifying Unacceptable Attribute Levels in Preference Measurement: Assessing the Methodological Differences between and Relative Performance of Common Methods Steiner M., Helm R., Szelig A. (2012) In: ((Bitte Journal prüfen)), 34(2). Research article (journal)
To invest, or not to invest, in brands? Brand relevance in B2B markets Backhaus Klaus, Steiner Michael, Lügger Kai (2011) In: Industrial Marketing Management, 40. Research article (journal)
Presenting Distributions: How to Mitigate the Misperceptions of Cost Components in Long-term Savings Plans Klos A., Steiner M., Erner C. (2011) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference)
Joint Demand for Consumer Durables and Value-added Services – The Impact of Information Structure Steiner M., Schulze-Bentrop C., Otter T. (2011) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference)
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets Backhaus K., Steiner M., Luegger, K. (2011) In: Industrial Marketing Management, 40(7). Research article (journal)