Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry

Lobschat L, Zinnbauer MA, Pallas F, Joachimsthaler E (2013)
In: Long Range Planning, 46(1-2)
Type of Publication: Research article (journal)

Who is to Blame?! The Mediating Role of Blame Attributions on Consumer’s Fairness Perception

Pallas F, Saarbeck S (2011)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips

Pallas F, Büttner O (2009)
In: (eds.), Marketing and the Core Disciplines: Rediscovering References?..
Type of Publication: Research article in edited proceedings (conference)

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Investigating Organizational Innovativeness: Developing a Multidimensional Formative Measure Pallas F, Böckermann F, Götz O, Tecklenburg K (2013) In: International Journal of Innovation Management, 17(4) Type of Publication: Research article (journal)
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry Lobschat L, Zinnbauer MA, Pallas F, Joachimsthaler E (2013) In: Long Range Planning, 46(1-2) Type of Publication: Research article (journal)
Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes Saarbeck S, Pallas F (2011) In: (eds.), The Day After – Inspiration, Innovation, Implementation.. Type of Publication: Research article in edited proceedings (conference)
Who is to Blame?! The Mediating Role of Blame Attributions on Consumer’s Fairness Perception Pallas F, Saarbeck S (2011) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Managing Marketing Channel Multiplicity Va BGH, Antia KD, Jap SD, Reinartz WJ, Pallas F (2010) In: Journal of Service Research, 13(3) Type of Publication: Research article (journal)
Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips Pallas F, Büttner O (2009) In: (eds.), Marketing and the Core Disciplines: Rediscovering References?.. Type of Publication: Research article in edited proceedings (conference)