Who’s to Blame?! The Mediating Effect of Blame Attributions on Consumers’ Emotional and Behavioral Outcomes
Saarbeck S, Pallas F
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Book title: The Day After – Inspiration, Innovation, Implementation
Status: Published
Release year: 2011
Language in which the publication is written: English
Conference: 40th European Marketing Academy Conference, Ljubljana, undefined
Authors from the University of Münster
| Pallas, Florian | Chair of Marketing Management |