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Who is to Blame?! The Mediating Role of Blame Attributions on Consumer’s Fairness Perception
Pallas F, Saarbeck S
Research article in edited proceedings (conference)
| Peer reviewed
Details about the publication
Status:
Published
Release year:
2011
Language in which the publication is written:
English
Conference:
13th Annual Pricing Conference, Syracuse, undefined
Authors from the University of Münster
Pallas
,
Florian
Chair of Marketing Management