Shopping motivation moderates the impact of music-induced arousal on pleasure during shopping trips
Pallas F, Büttner O
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Book title: Marketing and the Core Disciplines: Rediscovering References?
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: 38th European Marketing Academy Conference, Nantes
Authors from the University of Münster
| Pallas, Florian | Chair of Marketing Management |