Marktorientierte Unternehmensführung in kundenzentrierten Unternehmen: Die zentrale Rolle der kundenzentrierten Performancemessung

Wiesel, T.; Bach, F; Seiferth, A (2025)

In: IfG Impulse, 1(1), 6283. doi:10.17879/IFGIMPULSE-2025-6283

Research article (journal) | Peer reviewed | Published

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes

Gauß, Patrick; Gensler, Sonja; Kortenhaus, Michael; Riedel, Nadine; Schneider, Andrea (2024)

In: Journal of the Academy of Marketing Science, 52, 1627-1650. doi:10.1007/s11747-024-01028-7

Research article (journal) | Peer reviewed | Published

Social interactions in the metaverse: Framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023)

In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0

Research article (journal) | Peer reviewed | Published

Multivariate Analysemethoden - Eine anwendungsorientierte Einführung

Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023)

Wiesbaden: .

Text book (monograph) | Published

Finite Mixture Models

Gensler Sonja (2022)

In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research, 251-264. .

Research article (book contribution) | Peer reviewed | Published

Publications

Operated by

Top-Links

An emerging future for digital marketing: From products and services to sequenced solutions Gensler, Sonja; Rangaswamy, Arvind (2025) In: Journal of Business Research, 190, 115230. doi:10.1016/j.jbusres.2025.115230 Research article (journal) \| Peer reviewed \| Published
Marktorientierte Unternehmensführung in kundenzentrierten Unternehmen: Die zentrale Rolle der kundenzentrierten Performancemessung Wiesel, T.; Bach, F; Seiferth, A (2025) In: IfG Impulse, 1(1), 6283. doi:10.17879/IFGIMPULSE-2025-6283 Research article (journal) \| Peer reviewed \| Published
Reported and Communicated Shifts in Strategic Emphasis and Firm Performance Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten (2024) In: International Journal of Research in Marketing, 41(2), 220-240. doi:10.1016/j.ijresmar.2023.08.006 Research article (journal) \| Peer reviewed \| Published
Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes Gauß, Patrick; Gensler, Sonja; Kortenhaus, Michael; Riedel, Nadine; Schneider, Andrea (2024) In: Journal of the Academy of Marketing Science, 52, 1627-1650. doi:10.1007/s11747-024-01028-7 Research article (journal) \| Peer reviewed \| Published
Editors’ Parting Thoughts: Retrospective and Prospective Rangaswamy, Arvind; Gensler, Sonja (2024) In: Journal of Interactive Marketing, 59(3), 221-230. doi:10.1177/10949968241258574 Research article (journal) \| Published
Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6), 889-913. doi:10.1007/s11747-022-00908-0 Research article (journal) \| Peer reviewed \| Published
Does it matter to all in the same way? How culture moderates the perception of corporate unethical behavior Dewender, Stefanie; Kübler, Raoul (2023) In: European Marketing Acadamy (eds.), Proceedings of the European Marketing Academy. (kein Verlag angegeben). Abstract in edited proceedings (conference) \| Peer reviewed \| accepted / in press (not yet published)
Multivariate Analysemethoden - Eine anwendungsorientierte Einführung Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Text book (monograph) \| Published
Multivariate Analysis: An Application-Oriented Introduction Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Text book (monograph) \| Published
Finite Mixture Models Gensler Sonja (2022) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research, 251-264. . Research article (book contribution) \| Peer reviewed \| Published