Rodríguez-Camacho, Javier A.; Linder, Marc; Jütte, David; Hennig-Thurau, Thorsten
Forschungsartikel (Zeitschrift) | Peer reviewedChoice-based conjoint experiment and questionnaire using 2,044 participants representative of German Internet population Empirical evidence supporting digital capital as a fundamental capital that significantly determines social status Status-enhancing effect similar to that of cultural capital, but less pronounced than for economic and social capital Factors influencing digital capital accumulation: digital upbringing, digitally savvy friends, gender, education, and age
Hennig-Thurau, Thorsten | Lehrstuhl für Marketing und Medien |