Dialogic communication as strategic corporate communication? An analysis of health organisations’ social media strategy

Basic data for this talk

Type of talkscientific Talk
Name der VortragendenBoettcher, Alena; Lorenz, Hannah; Schieb, Carla; Blöbaum, Bernd; Gehrau, Volker; Fujarski, Sam
Date of talk21/10/2022
Talk languageEnglish

Information about the event

Name of the event9th European Communication Conference. ECREA 2022.
Event period19/10/2022 - 22/10/2022
Event locationAarhus
Event websitehttps://conferences.au.dk/fileadmin/conferences/2022/ECREA/FINAL_Electronic_booklet_ECREA.pdf

Abstract

Keywordshealth communication; social media; corporate communication

Speakers from the University of Münster

Blöbaum, Bernd
Fujarski, Sam
Gehrau, Volker
Lorenz, Hannah
Schieb, Carla