Dialogic communication as strategic corporate communication? An analysis of health organisations’ social media strategy

Basic data for this talk

Type of talkscientific talk
Name der VortragendenBoettcher, Alena; Lorenz, Hannah; Schieb, Carla; Blöbaum, Bernd; Gehrau, Volker; Fujarski, Sam
Date of talk21/10/2022
Talk languageEnglish

Information about the event

Name of the event9th European Communication Conference. ECREA 2022.
Event period19/10/2022 - 22/10/2022
Event locationAarhus
Event websitehttps://conferences.au.dk/fileadmin/conferences/2022/ECREA/FINAL_Electronic_booklet_ECREA.pdf

Abstract

Keywordshealth communication; social media; corporate communication

Speakers from the University of Münster

Blöbaum, Bernd
Institute Communication Studies
Fujarski, Sam
Institute Communication Studies
Gehrau, Volker
Professur für Kommunikationswissenschaft (Prof. Gehrau)
Lorenz, Hannah
Institute Communication Studies
Schieb, Carla
Institute Communication Studies