Big Data in der strategischen Kommunikation. Anwendungsfelder und Voraussetzungen am Beispiel der Unternehmenskommunikation
Basic data for this talk
Type of talk: practical Talk
Name der Vortragenden: Wiencierz, Christian; Röttger, Ulrike
Date of talk: 16/11/2017
Talk language: German
Information about the event
Name of the event: Forschungsworkshop „Big Data in der Unternehmenskommunikation.“
Event period: 16/11/2017
Event location: Mercedes Welt, Berlin
Event website: http://www.akademische-gesellschaft.com
Organised by: Akademische Gesellschaft für Unternehmensführung und Kommunikation
Abstract
Keywords: Big Data; Unternehmenskommunikation; Social Media Analytics; Social Media; Data Mining
Speakers from the University of Münster
| Wiencierz, Christian |
Projects the talk is about
Duration: 01/04/2015 - 30/06/2017 Funded by: Academic Society for Corporate Management & Communication Type of project: Individual project |
Publications referred to in the talk
Wiencierz, Christian (2016) In: ((Bitte Journal prüfen)), 2. Non-scientific contribution (journal) | Published |