Enhancing Innovation Commercialization through Supervisor–Sales Rep Fit
Hohenberg, S.; Homburg, C.
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of the Academy of Marketing Science
Volume: 47
Issue: 4
Page range: 681-701
Status: Published
Release year: 2019
Keywords: innovation; supervisor
Authors from the University of Münster
| Hohenberg, Sebastian | Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg) |