Relationship Configurations for Selling Servitized Offerings: A fuzzy-set Qualitative Comparative Analysis
Kramer Victoria, Krafft Manfred, Storbacka Kaj
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2021
Language in which the publication is written: English
Conference: 43rd ISMS Marketing Science Conference, Rochester, NY, USA, undefined
Authors from the University of Münster
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |