When Are Solutions Valuable for Customers? The Role of Customer Adaptiveness
Kramer Victoria, Krafft Manfred, Bharadwaj Sundar, Worm Stefan
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2021
Language in which the publication is written: English
Conference: European Marketing Academy (EMAC) Online Doctoral Colloquium, Madrid, Spain, undefined
Authors from the University of Münster
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |