Accurately measuring willingness to pay - Analyses of the hypothetical bias

Schmidt J

Thesis (doctoral or post-doctoral)

Details about the publication

StatusPublished
Release year2019
Language in which the publication is writtenEnglish
Type of thesisDissertation thesis
University of graduationUniversität Münster
Graduation year2019

Authors from the University of Münster

Schmidt, Jonas
Professur für Marketing (Prof. Krafft)
Chair of Marketing Management