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Accurately measuring willingness to pay - Analyses of the hypothetical bias
Schmidt J
Thesis (doctoral or post-doctoral)
Details about the publication
Status:
Published
Release year:
2019
Language in which the publication is written:
English
Type of thesis:
Dissertation thesis
University of graduation:
Universität Münster
Graduation year:
2019
Authors from the University of Münster
Schmidt
,
Jonas
Professur für Marketing (Prof. Krafft)
Chair of Marketing Management