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Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail
Barann B
Thesis (doctoral or post-doctoral)
Details about the publication
Publishing company:
Selbstverlag / Eigenverlag
Place of publication:
Münster
Status:
Published
Release year:
2021
Language in which the publication is written:
English
Type of thesis:
Dissertation thesis
University of graduation:
University of Münster
Graduation year:
2021
Thesis is written:
cumulative
Keywords:
Retail; e-Commerce; Point of Sale
Authors from the University of Münster
Barann
,
Benjamin
Chair of Information Systems and Information Management
(IS)