Orchestrating E-Service Touchpoints in Brick-and-Mortar Retail

Barann B

Thesis (doctoral or post-doctoral)

Details about the publication

Publishing companySelbstverlag / Eigenverlag
Place of publicationMünster
StatusPublished
Release year2021
Language in which the publication is writtenEnglish
Type of thesisDissertation thesis
University of graduationUniversity of Münster
Graduation year2021
Thesis is writtencumulative
KeywordsRetail; e-Commerce; Point of Sale

Authors from the University of Münster

Barann, Benjamin
Chair of Information Systems and Information Management (IS)